Case Study: Japs-Olson Company refreshes its website and boosts performance with Pepper Group

Japs-Olson launches a 100/100 SEO website with Pepper Group

Japs-Olson Company, a printing and direct mail company, faced the challenge of an outdated website that suffered from functionality issues, poor user experience, and a lack of personalized messaging, preventing it from showcasing their century of experience. To address this, they partnered with vendor Pepper Group for a comprehensive website refresh that included design, copywriting, SEO, and development.

Pepper Group's solution was to first develop a refreshed brand persona named JO to guide the new site's messaging and design. The team delivered a new website that aligned with updated brand guidelines and focused on UX. The result was a technically superior site that exceeded benchmarks, achieving near-perfect GT Metrix and Google Lighthouse scores, including a 100/100 for SEO, accessibility, and best practices.

Japs-Olson Company