Case Study: Huron Legal boosts booth traffic and meetings with Pepper Group's "See Things Differently" campaign

Huron Legal boosts booth traffic by 60% with Pepper Group

Pepper Group partnered with Huron Legal, a company that had developed a revolutionary e-discovery solution, to market this new product to C-level legal executives. The challenge was to effectively communicate the product's unique ability to eliminate up to 70% of irrelevant data from the start and generate significant interest at trade shows.

The solution implemented by Pepper Group was a highly creative "See Things Differently" campaign. This included sending targeted executives red reveal glasses that made irrelevant data disappear in a video, a theme extended to a follow-up mailer, and a trade show promotion offering a trip aboard Virgin Galactic. This strategy by Pepper Group resulted in Huron Legal scheduling 45 meetings in just two weeks and achieving a more than 60% increase in booth traffic at their trade show.

Huron Legal