Case Study: Gerber Collision & Glass attracts top collision repair talent with Pepper Group's talent marketing campaign

Gerber Collision & Glass uses Pepper Group to turn 50 pages of research into a talent brand platform

Pepper Group partnered with Gerber Collision & Glass, which was facing a severe talent shortage in the auto collision repair industry. The challenge was to help the company stand out and effectively sell itself to potential employees in a highly competitive talent war.

The solution implemented by Pepper Group began with developing a Talent Brand Platform, which identified the core message "Our People Drive Us." This message was brought to life through a dedicated microsite, a series of videos, an earnings potential tool, a digital ad campaign, and recruiting materials. Pepper Group managed these integrated tactics to drive potential applicants to contact Gerber's HR team, with results being encouraging as the campaign worked to attract new team members.

Gerber Collision & Glass