Case Study: Flexsys Launches a Standout New Brand with Pepper Group

Flexsys nearly triples LinkedIn following with Pepper Group

Pepper Group was engaged by Flexsys, a global leader in specialty chemicals for tire manufacturing, to build a new brand identity following its spinoff from its parent company. The challenge was to create a unique brand look and messaging that honored the company's established reputation while preparing for a rapid soft launch at a major industry conference.

Using its Revenue Tower approach, Pepper Group established a messaging foundation through research and developed a complete new brand identity. This included a new logo, website, customer portal, and full suite of sales and tradeshow materials. As a result of Pepper Group's work, Flexsys successfully launched as a standalone company, nearly tripling its LinkedIn following and significantly increasing awareness through top industry publications to set up prolonged growth.

Flexsys