Case Study: FirstService Residential generates $1.5M in annual revenue with Pepper Group's direct mail campaign

FirstService Residential generates more than $1.5M in annual revenue with Pepper Group

Pepper Group partnered with FirstService Residential, an association management leader, to address a challenge where several high-value sales opportunities were stalled. Despite having a robust digital marketing effort, FirstService needed a way to break through the clutter and re-engage these key prospects.

The solution was a two-tiered direct mail campaign integrated with digital and sales efforts. Pepper Group created high-end keepsake gifts for top-tier prospects and a humorous card deck for a broader audience, all custom-printed for maximum personalization. The campaign was a tremendous success, directly unsticking major opportunities and generating over $1.5 million in annual revenue from an investment of less than $50,000.

FirstService Residential