Case Study: Elgin Sweeper launches the RegenX street sweeper with Pepper Group's multimedia campaign and website design

Elgin Sweeper launches RegenX at APWA PWX with Pepper Group

Pepper Group partnered with Elgin Sweeper to launch its new RegenX street sweeper truck. The challenge was to introduce this unique product, which was developed through extensive customer feedback, and create awareness of its key differentiators in the market.

The solution involved Pepper Group creating a comprehensive multimedia campaign with the message "Built by Elgin. Designed by You." This included a print and digital ad campaign, social media efforts, a press release, articles, videos, and a dedicated RegenX landing page. The product was successfully unveiled at a major trade show, and Pepper Group continues to develop additional materials as awareness grows.

Elgin Sweeper