Case Study: Ciorba Group achieves a bold new brand identity with Pepper Group

Ciorba Group rebrands its 90+ year-old identity with Pepper Group

Ciorba Group, an engineering company with over 90 years of expertise, required a rebrand to better represent the quality of their services and help them stand out from competitors. They engaged vendor Pepper Group for a comprehensive rebranding project that included brand identity, messaging, market research, and strategy.

Pepper Group implemented the solution by first conducting extensive research through discovery sessions and interviews. They then developed a complete new brand platform and graphic identity, which was applied to marketing materials, office signage, and décor. The new brand was unveiled to Ciorba Group's employees to an enthusiastic response, and Pepper Group continues to partner with them on additional projects to further bring the new brand to life.

Ciorba Group