Case Study: VerSe Innovation achieves 70% higher CTRs with Pepper Content

How VerSe Innovation increased their CTRs by 70%

Verse Innovation, a content technology platform and India's first tech unicorn, faced challenges in scaling its content creation and localization to reach audiences in Tier 2 and Tier 3 cities. Their process of working with individual freelancers was cumbersome and time-consuming, hindering efficient team collaboration and slowing down their ability to create content in multiple local languages. To overcome this, they turned to the platform from vendor Pepper Content.

Pepper Content provided an integrated solution, assembling a team of native-language experts to translate content daily into five languages. This streamlined their process, saving time and effort in creator coordination. The solution led to a 70% increase in click-through rates and a 50% improvement in turnaround time, enabling Verse Innovation to run successful, timely moment marketing campaigns.

Verse Innovation

Prasun Shukla

Client Servicing