Case Study: CRED scales conversion-driving product listings with Pepper Content

How Pepper scaled CRED’s product listings that drove app conversion

CRED, a prominent fintech and credit card bill payment platform, sought to scale production of high-converting product listing copy for its expansive in-app store. Their in-house creative team was overburdened, which limited their bandwidth for strategic work and made it difficult to maintain content consistency across a growing number of products. To solve this, they partnered with the content creation platform Pepper Content.

Pepper Content provided a scalable solution with its network of over 65,000 content creators, enabling CRED to handle surges in demand and drastically improve content production speed. This partnership resulted in content being produced 5x faster and gave the team 100% confidence in the deliverables. The efficiency gains allowed CRED's internal team to refocus their efforts on brainstorming ways to improve conversions and drive greater traction.

CRED

Hari Krishna

Head of Creative Team