Case Study: Ketto achieves 6x organic traffic growth with Pepper Content

How Ketto drives 6X organic traffic with premium content

Ketto, a leading crowdfunding platform based in India, faced significant challenges with its outsourced content strategy. Their previous agency delivered mediocre, generic content with a slow turnaround and a poor understanding of the brand, creating an inefficient system that hindered growth. To overcome these hurdles, Ketto partnered with vendor Pepper Content to adopt a premium content strategy.

Pepper Content leveraged its vast network of vetted creators and proprietary tools, including Peppertype.ai for ideation and Pepper Docs for content auditing. This solution enabled the creation of high-quality, on-brand content. The partnership drove a remarkable 6x surge in monthly organic traffic and a 525% increase in platform visitors, which resulted in over 15,000 new sign-ups for Ketto.

Ketto

Christopher Meyers

ORM + SEO Content Manager