Case Study: HealthifyMe achieves a 90% app engagement rate with Pepper Content

HealthifyMe’s app engagement shot up to 90% in just 6 months

HealthifyMe, an Indian digital health and wellness company, was struggling with a decline in user engagement on its app after the novelty of its 1:1 coaching sessions wore off. While a new knowledge-sharing content model with coaches initially sparked interest, the lack of standardized and engaging presentation content caused the active user percentage to dip again. Their small in-house team lacked the bandwidth to fix this challenge, so they approached Pepper Content for assistance.

Pepper Content provided a solution by taking ideas from HealthifyMe's operations team and transforming them into well-designed, standardized presentations that reflected the brand. They delivered these engaging materials consistently every week, adhering to strict timelines. This partnership resulted in a dramatic 90% increase in the app's active user percentage within six months, boosting both user engagement and coach participation.

HealthifyMe

Teresa George

Head of Operations Team