Case Study: Eurogrip achieves search-led growth and traffic recovery with Pepper Content

Eurogrip boosts non-brand top 3 visibility by 200% with Pepper Content

Eurogrip (TVS Srichakra Limited), a high-performance tyre brand, faced a significant drop in organic traffic and website orders following a 2025 domain migration. They needed an execution partner to not only provide SEO recommendations but to stabilize their visibility quickly and scale their content-led non-brand discovery. They partnered with Pepper Content to address this challenge.

Pepper Content implemented a full-stack solution that included technical SEO fixes to recover traffic, a content engine to win non-brand keyword rankings, and an expansion of their Google Merchant Center presence. This resulted in a 70% recovery of pre-migration traffic, a 200% increase in top 3 non-brand keyword visibility, and a 3000% increase in Google Merchant Center clicks, significantly impacting website orders. Pepper Content provided the expertise and end-to-end ownership Eurogrip needed to turn their migration risk into a growth flywheel.

Eurogrip (TVS Srichakra Limited)