Case Study: The AA boosts traffic and applications with PeopleScout's chatbot-powered careers site

The AA - Customer Case Study

The AA, a major UK roadside recovery and insurance company, faced a challenge in attracting a wider range of candidates beyond its core emergency service image. To overcome this, they partnered with PeopleScout for a Recruitment Process Outsourcing solution to redesign their careers site and boost engagement.

PeopleScout implemented an innovative, chatbot-powered careers website using Microsoft's Bot Framework, a recruitment industry first. This solution, featuring the AAbot chatbot, significantly boosted traffic by 60%, decreased bounce rates by 17%, and increased applications from 8,000 to over 30,000, with direct hires rising to 95% of all applicants.

The AA