Case Study: a leading grocery retailer attracts tech and digital talent with PeopleScout's employer brand solution

Shifting perceptions of tech & digital talent for a leading retailer

A leading grocery retailer faced the challenge of attracting tech, digital and data talent, as potential candidates could not see past its shop-floor image. The retailer turned to PeopleScout and its Talent Advisory service to evolve its employer value proposition and recruitment process to compete in the highly competitive market for digital natives.

PeopleScout created a dedicated employer brand platform that positioned the retailer as a nimble, tech-forward organization. The solution included new creative assets, a communications strategy and a simplified candidate journey. This resulted in a 39% increase in LinkedIn engagement, an average of 13,000 monthly views of tech job postings, and a community of over 17,000 tech professionals on LinkedIn.