Case Study: Maersk boosts its employer brand with PeopleScout

Maersk - Customer Case Study

Maersk, a global leader in shipping and logistics, partnered with the employer branding firm PeopleScout to address a significant talent challenge. The company was undergoing a massive digital transformation to become an integrator of container logistics but was perceived as a slow-moving shipping company, not a tech leader. This made it difficult to attract the world-class STEM and digital talent needed to fuel its revolution and compete with giants like Amazon and Microsoft.

PeopleScout's solution was to develop a new, dynamic employer brand and Employer Value Proposition (EVP) centered on the core message "Let's go into the amazing." This was supported by five globally resonant messaging pillars: Pioneering, Belonging, Societal Impact, Unfolding Potential, and Global Citizens. The new branding was rolled out through targeted recruitment campaigns. As a result, Maersk saw a measurable improvement in its employer attractiveness, notably climbing the rankings in Universum's The Most Attractive Employers List.

Maersk