Case Study: Linklaters strengthens its graduate employer brand with PeopleScout

Linklaters - Customer Case Study

Linklaters, a global law firm, faced the challenge of attracting a new type of lawyer to maintain its competitive edge in a rapidly changing industry. They engaged the vendor PeopleScout to define, promote, and manage a compelling global employer brand that would cut through the noise in a crowded market and position them as an employer of choice.

PeopleScout conducted extensive international research to build a new Employer Value Proposition (EVP) and a flexible global advertising campaign around the core message "Great change is here." This solution was supported by a comprehensive toolkit for recruiters worldwide. The project was a significant success, shortlisted for a Best Global Employer Brand award. Linklaters' graduate employer ranking rose 27 places to 19th, Glassdoor scores increased by 8%, and applications from female lawyers saw a notable increase.

Linklaters