Case Study: Kent County Council promotes care careers and boosts candidate engagement with PeopleScout

Kent County Council - Customer Case Study

Kent County Council faced a challenge in attracting support workers for their essential care services, struggling to reach an audience that did not realize they had the natural skills for a meaningful career in care. To address this, they partnered with the vendor PeopleScout for a recruitment process outsourcing solution to raise awareness and change perceptions of these misunderstood roles.

PeopleScout developed a campaign centered on the message “just by being you,” using empathetic video content shared via targeted social media. This solution successfully reached a large, previously unaware audience. The campaign delivered over 51,000 impressions and 1,000 click-throughs via social media, while the YouTube video achieved over 172,000 impressions and 75,000 views, effectively raising the profile of support worker careers for Kent County Council.

Kent County Council