Case Study: a major rural healthcare provider cuts nursing recruitment costs with PeopleScout RPO

Delivering cost savings and a healthy return on investment for a rural healthcare system

A major rural healthcare provider in the Midwest was struggling with a critical nursing shortage in a rural market, forcing it to rely on expensive travel nurses. This resulted in exceptionally high recruitment costs and only provided temporary staffing solutions. To address this, the healthcare provider partnered with PeopleScout for a full-cycle Recruitment Process Outsourcing (RPO) solution enhanced by recruitment marketing to attract hard-to-find permanent candidates.

PeopleScout implemented a comprehensive solution that included building a local recruiting team, developing targeted employer branding materials, and utilizing its proprietary Affinix technology to streamline hiring. The results were significant, with the client achieving a 77% reduction in nursing recruitment spend, equating to over $4 million in savings. PeopleScout also helped the provider drastically reduce its nurse vacancy rate to 1.3%, increase new graduate hires by 136%, and achieve a 97% new hire retention rate.