Case Study: Civil Service Fast Stream boosts diversity recruitment with PeopleScout

Civil service fast stream boosting diversity with a bold new influencer campaign

The Civil Service Fast Stream, the UK government's graduate program, faced a challenge in boosting diversity among its applicants. Despite high application volumes, perceptions persisted that the organization was elitist and not accessible to people from all backgrounds. They engaged PeopleScout for a Talent Advisory solution to change this perception and attract a more diverse candidate pool.

PeopleScout implemented an innovative influencer marketing campaign, a novel approach for recruitment at the time. They partnered with a relevant influencer and nano-influencers to create and share authentic "day in the life" content. This strategy successfully increased applications from targeted diverse backgrounds by over 3,200 and generated hundreds of thousands of social media impressions, directly meeting the client's diversity recruitment goals.

Civil Service Fast Stream