Case Study: Asheville, North Carolina and Surrounding Region accelerates hurricane recovery with PeopleReady staffing

Asheville, North Carolina and Surrounding Region connects 100+ companies with PeopleReady during Helene recovery

The city of Asheville, North Carolina and its surrounding region faced catastrophic flooding and infrastructure breakdown after Hurricane Helene, which destroyed the local PeopleReady branch and displaced its team. This created an immediate and critical need for a massive workforce to conduct flood damage cleanup, debris removal, and restoration work, but traditional staffing operations were impossible.

PeopleReady mobilized its connected branch network, with seven sister locations providing support, and established a temporary hub to coordinate the response. The vendor successfully connected over 100 companies with workers for essential recovery tasks, including flood cleanup, sewage remediation, and demolition, far exceeding normal operations and establishing itself as an essential partner in the challenging recovery effort.