Case Study: Vertex improves customer communication and message efficiency with PeopleMetrics

Vertex raises customer response count by 82% with PeopleMetrics

Vertex, a leading pharmaceutical company, wanted to understand the best ways to communicate with its customers and to learn how patients and healthcare professionals perceived its brand. To address this challenge, they partnered with the vendor PeopleMetrics to gain a clear direction for driving program improvements.

PeopleMetrics designed a targeted survey covering key topics like program perceptions and specialist interactions. This solution provided Vertex with the insights needed to communicate more efficiently through each customer's preferred channel. The measurable impact was significant, as customer response counts rose by 82% during the survey, enabling Vertex to effectively learn what was working and what needed improvement in their process.

Vertex