Case Study: U.S. Xpress Rebrands Successfully with PeopleMetrics

U.S. Xpress interviews 200+ industry experts with PeopleMetrics to launch a winning rebrand

U.S. Xpress wanted to understand its perception within the freight marketplace and determine how a potential rebrand would be received. The company engaged PeopleMetrics to conduct research and gather feedback on its current market position.

PeopleMetrics implemented a research approach, interviewing over 200 industry experts, shippers, and drivers to get a 360-degree view. The results showed U.S. Xpress was seen as "middle of the road," but the research indicated a new brand concept would be positively received. Based on these findings from PeopleMetrics, U.S. Xpress moved forward with the rebrand, which successfully established them as a leading trucking and shipping carrier.

U.S. Xpress