Case Study: University of Maryland - Baltimore County Refines Marketing and Recruitment with PeopleMetrics

University of Maryland - Baltimore County refines marketing and recruitment with PeopleMetrics

The University of Maryland - Baltimore County faced the challenge of being perceived primarily as a top STEM school, which hindered recruitment for its non-STEM programs. To be regarded as a well-rounded university, they engaged PeopleMetrics to conduct market research.

PeopleMetrics implemented qualitative and quantitative research with students, parents, and counselors to understand the college decision-making process. This research provided the data needed for university-wide buy-in, allowing UMBC to refine its marketing and recruitment strategies and successfully position itself as a top-tier choice for all programs.

University of Maryland - Baltimore County