Case Study: MetLife improves new product rollout with PeopleMetrics

MetLife uses PeopleMetrics to test a new product with 20 broker interviews

PeopleMetrics worked with MetLife, a leading global financial services company, which faced the challenge of introducing a new interest-free credit line for dental insurance. The company needed to understand broker thoughts and concerns to ensure an efficient product rollout.

The solution from PeopleMetrics involved conducting 20 in-depth video interviews with brokers via its Fast Filter panel. This process identified the concept's positives and negatives, which informed the product's launch strategy and funding model. As a result, MetLife was able to highlight the most desirable features for customers and develop a program that was ideal for both brokers and their clients.

MetLife