Case Study: CharterOak State College Sharpens Online Program Strategy with PeopleMetrics

CharterOak State College builds a competitive positioning evaluation with PeopleMetrics interviews and surveys

CharterOak State College sought to understand evolving workforce trends and the demands of prospective online students to guide its future programming and competitive positioning. To address this challenge, they partnered with PeopleMetrics for a competitive positioning evaluation.

PeopleMetrics conducted interviews with workforce development professionals and implemented an online survey of prospective students. The vendor used these insights to provide CharterOak State College with recommendations for new programs responsive to the "new economy." These new program recommendations were successfully used to pique the interest of online students, positioning the college as a key player in the future of online learning.

CharterOak State College