Case Study: Bowie State University strengthens its institutional brand with PeopleMetrics

Bowie State University strengthens its brand over 155 years with PeopleMetrics

Bowie State University, the oldest historically black college in Maryland, wanted to assess its current brand and marketplace position to develop strategies for strengthening its institutional brand and reputation. They engaged PeopleMetrics, which employed its research services to address this challenge.

PeopleMetrics implemented a multi-pronged research approach using interviews, focus groups, and surveys to gather information from internal and external audiences. Using the study's results, Bowie State University was able to create a new brand position that upheld its strategic plan and captured the institution's unique fortitude, successfully bridging a gap that had developed between brand perception and on-campus reality.

Bowie State University