PeopleLinx
10 Case Studies
A PeopleLinx Case Study
TechAdvisors, a technology consulting firm with a small sales team, faced a challenge in scaling its growth due to a limited manual prospecting approach. Their process relied on individual research and occasional lists, which was not generating significant or sustainable growth. To address this, CEO Randall East partnered with vendor PeopleLinx to implement their multi-touch email campaigns and lead scoring software.
PeopleLinx implemented a scalable engagement strategy, automating outreach to over 1,000 net-new prospects. This solution generated 25+ opportunities and 12 upfront meetings within 60 days, with email campaigns achieving a 60% open rate and a 15% reply rate. The measurable impact was immediate, including closing a large deal with a city government and securing an RFP for a township project, all directly attributed to the program from PeopleLinx.
Randall East
Chief Executive Officer