Case Study: LYNK Capital Markets achieves 90+ meetings in 30 days with PeopleLinx

LYNK Sales Reps Get 20X Increase in Monthly Opportunities

LYNK Capital Markets, a Fintech platform for asset managers, needed to develop a scalable prospecting engine to generate a regular flow of qualified sales opportunities. Their globally distributed sales team lacked marketing support and a systematic approach to outbound lead generation. They partnered with PeopleLinx to implement a more efficient system.

PeopleLinx quickly implemented a complete prospecting solution that included list management, messaging, sequencing, and sales training. Within 30 days, the program generated over 90 meetings and 300 warm prospects, leading to a 20x increase in monthly opportunities. The PeopleLinx system has created predictable pipeline growth, with the sales team achieving email open rates over 60% and reply rates over 20%, far exceeding industry averages.

LYNK Capital Markets

Mario Rivero

Chief Executive Officer