Case Study: Deka Lash boosts sales and lead generation with PeopleLinx

Deka Lash owner becomes #1 in sales nationally PeopleLinx now supports every Deka Lash studio in Illinois

Deka Lash franchise owner Jacquie Fowler partnered with the vendor PeopleLinx to handle marketing and lead generation for her two new studio grand openings. The primary challenge was acquiring a strong base of paying members for the new locations and implementing effective ongoing campaigns to drive appointments and membership growth.

PeopleLinx provided a solution encompassing paid social media advertising, on-brand content creation, and comprehensive campaign management for grand openings and seasonal promotions. The results were significant, with each location acquiring over 100 paying clients before opening and generating over 1,000 qualified leads with a 35%+ conversion rate. A specific summer promo campaign made one location rank #1 in sales nationally out of 150+, generating 200+ leads at a $3.87 cost per lead. Due to this success, PeopleLinx now supports all Deka Lash studios in Illinois.

Deka Lash

Jacquie Fowler

Orangetheory Franchise Owner