Case Study: CAN Capital achieves 10X more loan applications with PeopleLinx

10X Increase in Loan Applications within 90 Days Business funding companies leverage PeopleLinx to reactivate past clients and acquire new ones

CAN Capital, a business funding company, faced challenges including a decrease in loan applications, increased competition, and a lack of qualified leads for its sales team. To address the need for a predictable and scalable prospecting engine, they turned to the vendor PeopleLinx for a solution.

PeopleLinx implemented a refined go-to-market strategy for CAN Capital, which involved reactivating past clients and targeting new ones with approved messaging sequences and prospect lists. This approach resulted in a dramatic increase in productivity; within 90 days, one sales representative generated over 75 meetings and 26 loan applications, leading to 12 companies being funded. This represented a nearly 10X increase in lead flow for CAN Capital.

CAN Capital