Case Study: Alfred University achieves 10X alumni engagement with PeopleLinx

10X Increase in Alumni Engagement and Donor Activity PeopleLinx continues to increase outreach and engagement for the Alfred University Advancement Team

Alfred University faced the challenge of elevating its alumni engagement and donor outreach efforts despite having limited staff and resources. The advancement team needed a more efficient way to connect with a large community of active and inactive alumni to drive fundraising. To address this, they partnered with the vendor PeopleLinx.

PeopleLinx provided a software and services solution to enhance outreach. The partnership resulted in dramatically improved engagement, with email open rates of 80-90% and response rates of 15-30%. Most impressively, 1 in 8 alumni proactively booked appointments with engagement officers, and 1 in 30 made a direct donation. The PeopleLinx solution enabled the team to reach 30-40% more individuals and fundamentally transformed their alumni engagement process.

Alfred University

Erin Martinovich

Vice President for University Advancement