Case Study: AccessDirect achieves affordable, portable employee health benefits with PeopleKeep

Small Business Telecommunications Company Unable to Afford Group Health Care, Uses ZaneHealth to Offer Employee Health Benefits

AccessDirect, a six-employee small business telecommunications company in Overland Park, Kansas, struggled to offer group health benefits because traditional group healthcare costs exceeded its budget. To recruit and retain talent while keeping benefits portable and tax-advantaged, AccessDirect partnered with PeopleKeep to implement a Defined Contribution ZaneHealth plan that would let employees choose individual coverage.

PeopleKeep set up a monthly defined contribution program so employees receive tax-free funds to purchase the individual health plans that best fit their needs, with online administration, legal documentation, and live support handled by the vendor. As a result, AccessDirect can offer health benefits for the first time, employees gain flexibility to select suitable coverage, and administration runs smoothly and cost‑effectively under PeopleKeep’s program.

AccessDirect

John Kinksey

President