Case Study: NOBL Beverages achieves $7,573.80 in annual tax savings and 5‑minute monthly ICHRA administration with PeopleKeep

NOBL Beverages uses ICHRA to offer employees customizable health insurance

NOBL Beverages, a nitro cold brew and craft beverage retailer, needed a cost‑effective, flexible health benefit for its small team after finding traditional group coverage too expensive and HSAs insufficient. They considered an individual coverage HRA (ICHRA) but realized self‑administering would be unrealistic, so they engaged PeopleKeep to implement and manage the ICHRA for their workforce.

PeopleKeep delivered an ICHRA platform that lets employees pick individual plans and receive a company allowance that can also cover out‑of‑pocket items. The PeopleKeep solution saved NOBL Beverages $7,573.80 in projected annual taxes, helped many employees obtain their first personal insurance improving retention, and cut administration to about 5 minutes per month, backed by responsive customer support.

NOBL Beverages

Stephen Goodrow

HR Analyst