Case Study: New York University creates a centralized alumni experience with PeopleGrove’s Violet Network

New York University centralizes 92 alumni clubs with PeopleGrove

New York University faced the challenge of centralizing its vast and decentralized network of alumni programs and mentorship opportunities across its large institution. To address this, they partnered with the vendor PeopleGrove to implement their platform, known internally as The Violet Network.

PeopleGrove provided a centralized platform that consolidated existing programs and provided a consistent experience for students and alumni. The solution successfully facilitated valuable mentor connections and increased platform awareness through a strategic plan combining in-person activations with digital campaigns. PeopleGrove's support was cited as instrumental in helping NYU scale the solution to meet the needs of their large, complex institution.

New York University