Case Study: USC Rossier scales alumni engagement and conference attendance with PeopleGrove

How USC Rossier scaled conference attendance 5x and strengthened alumni relations with integrated online events

USC Rossier, the University of Southern California’s graduate school of education, needed a way to keep alumni engaged when in-person events were no longer possible during the COVID-19 pandemic. With PeopleGrove and its Events feature inside the USC Rossier Career Network, the team could quickly shift its alumni programming online and continue building community across its 28,000+ alumni.

PeopleGrove helped USC Rossier launch virtual conferences, lectures, speed networking sessions, and targeted events for specific groups, while also capturing event data for better reporting and outreach. The results were strong: alumni usage doubled in six months, network activity surged, and conference attendance increased 5x, with DEI sessions reaching especially high participation and views.

USC Rossier

Matt DeGrushe

Director of Alumni Engagement