Case Study: GoodLife Fitness achieves scalable recruiting and modernized learning with PeopleFluent

GoodLife Fitness - Customer Case Study

GoodLife Fitness, Canada’s largest health-club network with 13,000 associates across 300+ clubs, needed to accelerate hiring and modernize training to support plans to open 10–20 new clubs per year. The organization faced challenges sourcing certified trainers (including foreign-language needs) and relied on antiquated learning methods that couldn’t scale with rapid growth.

By deploying PeopleFluent Recruiting and Learning, GoodLife established sourcing metrics (phone screens, in‑person interviews, hires per week) to scale recruiting and improve diversity hiring while modernizing training. The company launched 180+ online training modules, including flash learning, resulting in greater alignment, quality, and consistency of learning materials.

GoodLife Fitness

Sara Moore

Talent Acquisition Director