Case Study: Sarah Kuchar Studio achieves a flexible, personality-driven rebrand with Peopledesign

Sarah Kuchar Studio rebrands with Peopledesign in a streamlined process

Sarah Kuchar Studio, a Chicago-based interior design firm, was poised for growth and reached out to the vendor Peopledesign for help in redesigning its brand identity for its next era.

Peopledesign crafted a new company expression centered on flexibility with personality, which included a new firm name, logo, color palette, and visual tone. The results provided inspirational sketches for key touchpoints and successfully pointed the brand and team in a new direction, with the client praising the process for being streamlined and thoughtful.

Sarah Kuchar Studio