Case Study: Lorin Industries boosts web traffic and inquiries with Peopledesign

Lorin Industries boosts web traffic and inquiries with Peopledesign

Lorin Industries, a global leader in anodized aluminum, needed to make greater inroads with architects and designers while balancing their relationships with distributors and contractors. They engaged the growth strategy firm Peopledesign to address this challenge.

Peopledesign implemented a change strategy for Lorin through internal interviews, competitive analysis, and trends research. This led to a new brand direction that connected marketing, HR, and IT. The work empowered the Lorin team with research summaries, a creative direction, and a digital and growth strategy. As a result, Peopledesign's efforts led to a continuous increase in web traffic and inquiries, resulting in more projects for the customer.

Lorin Industries