Case Study: Izzy achieves mainstream market recognition with Peopledesign

Izzy becomes a mainstream player over many years with Peopledesign

The customer, Izzy, an office furniture company in its startup phase, hired the vendor Peopledesign to help it find its brand voice and stand out in a very traditional industry. The challenge was to garner attention and become a mainstream player despite having a smaller company and budget than its competitors.

Peopledesign implemented a complete creative program that included inspired advertising, photography, events, video, digital, and overall brand direction. As a result, Izzy built a distinct brand that differentiated it from its competitors. The work for Izzy was so successful that it was featured in STEP Inside Design Magazine alongside the work for much larger brands like Apple, IKEA, and IBM, demonstrating the significant impact achieved by Peopledesign.

Izzy