Case Study: Inscape achieves a refreshed brand identity with Peopledesign

INSCAPE relaunches 100-year-old brand with Peopledesign

The customer, Inscape, a century-old Canadian commercial furniture provider, faced the challenge of needing a new brand identity to reflect its significant growth and future direction. To achieve this, they engaged the vendor Peopledesign for a comprehensive rebranding service.

Peopledesign developed a complete solution for Inscape, including a new brand position, messaging, graphic identity, and an asset library with unique photography and video. They also created a designer-focused website to support the brand's strategic relaunch at the NeoCon trade show. According to Inscape's Chief Brand Officer, the vendor's work was "world-class" and resulted in one of the most impressive launches he had ever been part of.

INSCAPE