Case Study: ERG International strengthens its market position with Peopledesign’s comprehensive rebrand

ERG International rebrands after 30+ years with Peopledesign

ERG International, a contract furniture manufacturer with over 30 years of experience, sought to rethink its market position and expression to support its national growth and respond to shifts in workplace design. The company partnered with the growth strategy firm Peopledesign for a comprehensive rebrand to address this challenge.

Peopledesign implemented a rebranding solution for ERG International that included brand strategy, positioning, identity design, and new messaging. The effort clarified ERG’s distinct qualities and provided them with the tools to confidently express their design-centric products and relationship-first service. As a result, ERG was repositioned for A&D specification, creating new opportunities for growth. The company's leadership reported that the collaboration was creative and energizing, resulting in a clearer brand voice and an elevated image.

ERG International