Case Study: Unearth achieves better influencer targeting and greater efficiency with People Data Labs

Unearth improves influencer matches with People Data Labs’ 2.5 billion-record data source

Unearth, a marketing consultancy and digital product developer, needed high-quality B2B data to power its in-house influencer targeting tool, Atlas. Their challenge was to find fresh and accurate data to enrich their existing database and effectively identify key influencers for their public affairs clients. To solve this, they partnered with People Data Labs and initially utilized its Person Enrichment API.

People Data Labs provided a solution through its Person Search API, which became a single source of truth for Unearth. This delivered over 2.5 billion unique records and filled critical data gaps, particularly in employment history. The result was a significant increase in both the quality and quantity of matches for their Atlas tool. This improved efficiency for Unearth's engineers and allowed their clients to achieve greater reach and better outcomes for their campaigns.

Unearth