Case Study: Unearth achieves greater efficiency and better influencer targeting with People Data Labs

Increased efficiency, greater reach, and better results

Unearth, a marketing consultancy specializing in public affairs, faced the challenge of powering its in-house Atlas tool with high-quality data to effectively identify and reach influencers for its clients' campaigns. Their existing data sources were insufficient, creating gaps in professional information and requiring inefficient searches across multiple platforms. To enhance their targeting and efficiency, Unearth partnered with People Data Labs and utilized its Person Enrichment and Person Search APIs.

By centralizing its search with People Data Labs as a single source of truth, Unearth significantly improved its operational efficiency and the output of its Atlas tool. The solution provided fresh, accurate data that filled critical gaps, leading to a greater quantity and quality of influencer matches. This resulted in expanded reach for client messages and better outcomes for their public affairs campaigns, all while saving the engineering team significant time previously spent on data standardization.

Unearth