Case Study: Docker achieves $2M in upsell revenue with People Data Labs

How Docker Unlocked an Additional $2M in Quarterly Revenue

Docker, a market leader in developer software, faced a challenge in understanding customer usage and identifying market potential. Their RevOps team needed a scalable way to gain visibility into engineering department headcounts within their customer accounts to find upsell opportunities, but struggled to find a suitable data provider.

People Data Labs supplied the required department headcount data with strong fill rates. Docker integrated this data via PDL's self-serve API into their CRM and internal database for a proof-of-concept. The results far exceeded expectations, generating over 60 new opportunities and $2M in upsell revenue within three months, achieving 2000% of their initial ROI target.

Docker

Kendra Pink

Director