Case Study: Madison Logic accelerates demand generation with People Data Labs

Accelerating demand generation services with data enrichment

Madison Logic, a global leader in account based marketing tools, needed to expand its access to quality B2B data to better serve its clients. Their challenge was to grow their pool of profiles and gain deeper insights into individuals and organizations, which required finding an innovative data partner. They selected People Data Labs for its Person Enrichment API to power their solutions.

By implementing People Data Labs' services, Madison Logic dramatically improved its operations. The results included a 5x increase in data throughput and the enrichment of over 13 million profiles in just 30 days. People Data Labs also provided more accurate data matches and expanded Madison Logic's data access through its Company Enrichment API, empowering clients with superior information.

Madison Logic

Vin Turk

Co-Founder and Chief Operating Officer