Case Study: YouMe Kyoto Triennale brings art, craft, and design together with Pentagram brand identity

YouMe Kyoto Triennale launches its inaugural 2026 identity with Pentagram

The YouMe Kyoto Triennale, a major new cultural event in Kyoto, Japan, required a brand identity that embodied its core philosophy of bringing art, craft, and design together through collaboration. They engaged the design firm Pentagram to create a visual identity that would express this spirit of unity and innovation for the inaugural event.

Pentagram developed a highly flexible symbol inspired by a traditional Japanese timber joint, representing the coming together of different disciplines. This symbol, designed to incorporate the five classical Japanese elements, was joined by a monospaced wordmark reflecting values of simplicity and restraint. The solution extended to exhibition graphics, wayfinding, and a catalogue, creating a cohesive experience. The work by Pentagram successfully established a profound and adaptable identity for the Triennale's first edition, setting the stage for its launch in 2026.

YouMe Kyoto Triennale