Case Study: Xsolla builds a scalable brand world and identity system with Pentagram

Xsolla builds a brand system for billions of virtual items with Pentagram

Xsolla, a major gaming technology company, needed a unified brand identity and narrative framework to cohesively address its diverse corporate and consumer audiences. They engaged the design firm Pentagram to create a clear and coherent system that could bring together all the different strands of their business.

Pentagram developed a comprehensive brand system built around the fictional "Xsolla Archive," an infinite space housing all virtual items. The solution included a new mascot named Sol, a bespoke labeling architecture, a distinctive visual language, and an industrial design system. This identity, designed to scale across all of Xsolla's ecosystem from developer tools to marketing, provided the company with a distinctive and adaptable presence for its expansion into the broader entertainment landscape.

Xsolla