Case Study: Utah City builds a new city brand and identity with Pentagram

Utah City names and brands a 700-acre future city with Pentagram

Utah City, an ambitious urban development project in Utah, faced the challenge of establishing a brand identity worthy of a future major metropolis, not just another subdivision. The developers, Woodbury Corporation, partnered with the design firm Pentagram to create a name and visual identity that would capture this grand vision and set the stage for the new city's growth.

Pentagram developed the name "Utah City" and designed a comprehensive brand identity system. The solution included a distinctive logo mark combining the shape of the state of Utah, a capital "U," and a cityscape, all supported by a custom color palette and typography. The result was an instantly recognizable and scalable identity that excited the developers, who immediately secured all related URLs. Pentagram's work provided the foundational brand tools to position Utah City as a future destination on par with other major Utah metropolises.