Case Study: Together for Palestine shifts public discourse with Pentagram’s visual identity and campaign

Together for Palestine sells out Wembley in 24 hours with Pentagram

Together for Palestine, a new cultural initiative, needed to launch a brand and campaign for large-scale events to shift public discourse on Palestine, facing the challenge of breaking a silence around a humanitarian crisis without resorting to spectacle, sensationalism, or aestheticizing horror. Pentagram partner Samar Maakaroun was approached to create a sensitive visual identity and launch campaign.

Pentagram's solution was a restrained, honest design built around the concept "home to hope," featuring a key-shaped logo and a bespoke, unfinished typeface named "Ceasefire." The stripped-back campaign, resembling a petition, left white space for collective voices. The impact was immediate: 80% of tickets sold within 24 hours of the save-the-date, and the Wembley concert sold out an hour after the line-up announcement, with 12,000 attendees and over 200,000 global streams, described as a game-changing cultural moment.

Together for Palestine