Case Study: Sustainability Solutions Group achieves a bold, collaborative brand identity with Pentagram

Sustainability Solutions Group refreshes its brand after 200+ climate action projects with Pentagram

Sustainability Solutions Group (SSG), a worker-owned cooperative and leading sustainability consultancy, faced a challenge where its existing brand identity failed to reflect its decades of expertise and radically collaborative, values-driven approach. The brand lacked cohesion and distinction, especially as larger consultancies began to offer sustainability services. SSG partnered with the design firm Pentagram to develop a new brand identity that would better capture its unique position in the marketplace and resonate with a broad audience.

Pentagram created a vibrant and cohesive visual language for SSG, centered on a custom variable typeface and an interconnected logomark. The solution included a dynamic system of energetic colors, smart patterns, distinctive data visualizations, and a flexible pattern library, all designed to express SSG's collaborative spirit and editorial tone. The new identity allowed SSG to stand out in a crowded field, providing a unified and impactful brand system that articulates its mission and has been instrumental in representing the newly merged organization.

Sustainability Solutions Group

Naomi Devine

Engagement and Design Lead